Sitting in a sports book betting horses can be an inexpensive diversion from a $10 minimum blackjack game. Just spend 10 minutes with the Racing Form and then start guessing. The true entertainment value isn’t betting the horses, but the cast of characters you’ll encounter while you play the ponies.
He frequently leads marketing and advertising seminars and meetings for businesses and network groups. He believes that life is all about connections and spends his time connecting businesses and business owners to solutions. He sits on the board of Y Cap (YMCA Community Action Program) and helps with several other non profits.
Other words, it not only the product; it customer experience you providing. Starbucks does this very well: They have just the right music, the right kind of furniture and the right ambience. Panera also appears to have created a customer experience that consumers respond to.